How to suggest similar URL's on BigCommerce's 404 Error Page
Basically, I used BigCommerce's search feature to search for the string of the visitor's request (in the above example, 'alligator stuff') and load the result on the 404 page below the error bullet points.
This was error handling functionality that we had on our previous Joomla/Virtuemart store, and I didn't want to miss it. It's "Defensive Web Design" - basically you build a better 404 page by recommending products that are related to the pages the visitor was trying to access. I really feel a lot of BigCommerce stores could reduce the bounce rates on their 404 pages if they implemented similar url suggestions of the 404 page. I was very happy that I was able to make a solution for my client that didn't require an app with a monthly subscription.