Every business needs a web presence, but a website that never gets updated can quickly become stale and outdated. Being able to update the site and create fresh content is essential if you want to keep your site useful to customers. Unfortunately, few businesses can afford to keep a web developer or designer on staff to do this for them. With a content management system, however, you can easily create and change the content of your website without having to learn code or call a web developer.
An easy way to manage and create content
A content management system, or CMS for short, is a web application that provides an interface through which the owner can manage the content of the website. From the interface, you can edit your pages, create new ones, upload images, and much more. I am familiar with installing and configuring both Joomla and Wordpress content management systems, and from experience I can tell you that both are very easy to learn and use. In fact, I use the WordPress CMS on this site.
Do I need a CMS?
A CMS isn't for every business. Some businesses may just need a simple page which provides basic information and location details. For these businesses, setting up a CMS can bring unnecessary costs when a static HTML page may serve them better.
However, if you want to be able to update your content without incurring the cost of calling a web developer for every simple change, you need a CMS. It will wind up saving you a lot of web development costs.
What type of CMS do I need?
For most organizations, either a WordPress or Joomla CMS will provide all the tools they will need. However, there are advantages to each system that may make one better than the other for your organization.
Joomla's advantages - Joomla excels at user management, which means that you will be able to create many different access levels for the members of your organization. For example, you can grant writing priveleges to one group of employees, and editing priveleges to another. You can also easily restrict which parts of the site employees have these priveleges on, which is great if you want to allow one group to post news but you don't want to give them access to the rest of the site.
WordPress's advantages - WordPress is the world's most widely used CMS and blogging platform, and it is great for regularly publishing content to the web. A built in commenting system makes it easy for your users to give you feedback and start discussions about your business. Wordpress is widely known as a blogging platform, but it can be used for a lot more than just blogging.
You'll have the ability to extend your site
Both Joomla and WordPress have a wide developer base, which means that there are thousands of plug-ins for both platforms (+6,000 for Joomla; +10,000 for WordPress). Many of these plug-ins are free to use and can make your site much more powerful. For example, I have a plug-in installed on this site which detects if a user is accessing the site through a mobile phone, and serves up a mobile template of my site accordingly. There are also many shopping cart plug-ins available, which can be implemented at a much lower cost than developing one from scratch. Through utilizing plug-ins, you can greatly improve your site without substantially raising your costs.
I hope this article has helped you learn about how a Content Management System can give you a more powerful website. If you're think you need a CMS, or if you need another type of website, please contact me and we can figure out which solution will be best for your company.